Week of September 11, 2023
Accelerate Your Insights is a weekly news recap of the top trends in CPG focusing on retailer headlines, key shopper behaviors, and industry events.
Click the sources links below each headline to read more
Industry News
Coca-Cola launches beverage created with the help of artificial intelligence
The product, called Coca-Cola Y3000, is the latest flavor to launch under the company’s Creations platform designed to highlight its signature soda while drawing in younger consumers.
How to Identify Emerging Innovation and Get It On Shelves
Innovation is easy to spot in retrospect. Businesses and products that successfully disrupt the status quo become the new template for others to follow.
Digital media forecast to lead U.S. ad industry growth in 2023
The industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.
Mercatus, SwishBx Begin Product Sampling Partnership
Mercatus and Swish Brand Experiences, an emerging marketing technology company, have begun a partnership to advance the value of product sampling for grocery retailers and CPG brands.
Transforming Health with Food as Medicine in New York City
In New York City, Choosing Healthy and Active Lifestyles for Kids (CHALK) is looking to transform healthcare’s role in community wellness with a food as medicine model.
5 Ways to Unleash Brand Growth Using Fair-Share Measures
The concept of fair share and gaps is just a matter of looking at the relationships between specific share and performance benchmarks.
Frozen Category Sees Consistent Growth
According to experts from data firm Vericast, shoppers are continuing to gravitate towards the frozen section for their daily needs, often choosing private label options.
Retailer News
Walmart adds nighttime hours, real-time texting to Express Delivery
The discounter is now offering its Express Delivery service until 10 p.m. on orders placed by 9:30 p.m. at 4,000 stores across the U.S.
The Giant Co. Turns 100 Years Old
How the century-old grocer set itself apart by preserving the bonds of a strong company and customer culture
Meijer Highlights Hispanic-Owned Businesses
Grocery products, art and lifestyle items will be front and center this month
Walmart Adds Video Storytelling to Searches
Walmart advertisers have a new, direct way to reach out to customers. Walmart Connect is officially introducing sponsored videos, the retail media group’s first onsite video advertising solution.
Dollar General Accused of Deceptive Pricing
Missouri attorney general files suit against retailer, claiming prices charged at checkout don't match advertised prices on shelves
Albertsons Cos. Unveils New Digital Innovations to Meal Plans Tool
Enhancements aim to help budget-conscious, time-strapped shoppers cook at home
Strack & Van Til Customizes Circulars for Each Individual Customer
Independent grocer enhances digital ad platform with Birdzi and Ideal by Design House
Sheetz Grows Its Store Count to 700
The milestone comes as the convenience retailer takes a spot among the top 20 best large workplaces in retail as ranked by Fortune magazine.
C-store Retailers Can Keep Backbar Steady by Managing Downtrading
Tobacco industry insiders offer four tips for leveraging the trend.
Love's Travel Stops Receives $4.8M for EV Charging Stations
The operator and its sister company Trillium Energy Solutions were selected to build out infrastructure in two states.
Walgreens and Pearl Health announce strategic partnership to advance value-based care delivery
The partnership aims to accelerate the expansion of value-based care in collaboration with community-based primary care physicians.
Kroger Health partners with Performance Kitchen to offer Medically Tailored Meals
This is the first time that Kroger Health is offering evidence-based, registered dietitian approved meals.
Shopper News
Gen Z is more likely to be OK with targeted ads — here’s what the numbers say
Shopping habits of the younger cohort differ significantly from baby boomers.
Nonalcoholic sales continue to rise in grocery
According to Circana’s State of the Beverage Alcohol Industry report, nonalcoholic sales and share increased among Millennials, Gen Xers, and Baby Boomers in 2022 compared to 2021, while Gen Zers paid more for both traditional beer and nonalcoholic beverages.
CPG Innovation: 4 Types of Innovation and Why They Matter
The values-oriented consumer is at the heart of CPG innovation.
Consumer Priorities Shift Beyond Discretionary Spending
Edible and nonedible CPG sales continue to outperform general merchandise spending, according to Circana.