MARKETING SERVICES
DELIVERING COMPLETE PATH-TO-PURCHASE ENGAGEMENT
Where does a shopper’s path to purchase end and her homelife begin? How does eCommerce inspire shoppers at home yet also motivate them in-store? What’s the best way to inspire brand advocacy into the long term? How do you slow down consumers to engage, let alone sample a new brand? And what’s the surest path to sales in an ever-changing marketplace?
These answers were once simpler (much like the world). Our increasingly complex marketplace demands increasingly deft marketing. CROSSMARK Marketing Services is your one-stop solution to deliver 360° commerce: turning consumers into shoppers, shoppers into buyers, and buyers into brand advocates.
The CROSSMARK omnichannel marketing approach is steeped in data and analytics, bolstered by experience and industry know-how—and elevated by top-notch creative to make brands and retailers shine, connect, and ultimately drive sales.
360° OMNICHANNEL SERVICES
CONNECT ALONG THE ENTIRE SHOPPER JOURNEY.
CROSSMARK impacts shoppers everywhere and anywhere—at home, in-store, on-the-go, and post-purchase. Every touchpoint, communication, and design element must have a larger purpose in your brand story—so use them all to motivate shoppers to act with urgency. Then maintain those meaningful connections to inspire future brand allegiance.
↑Click or touch wheel to reveal more↑
CONVERT YOUR CONSUMERS INTO SHOPPERS
How do you bring your brand promise to life? Inspire shoppers with immersive, compelling, absolutely share-worthy experiences. Marketing Werks (MW) has delivered 30+ years of innovation and action as an industry-leading Experiential Marketing agency. In fact, CROSSMARK acquired MW to empower our clients and brands with that same level of agency expertise and talent.
Marketing Werks makes all facets of experiential and shopper marketing seamless for our CROSSMARK partners, including:
- Interactive Sampling
- Owned Events
- Shopper Marketing
- Mobile Tours
- Branded Experiences
- Sponsorship Activations
- PR Stunts
- Experiential Content (Digital)
- Omnichannel Marketing
- eCommerce
COMPEL YOUR SHOPPERS INTO BUYERS
Getting brands into hands is simply not enough. How do shoppers connect with those brands? What’s the reason for trial? Or the motivation to return? PromoWorks (PW) has been the industry expert in Shopper Marketing & Engagement for 20+ years. From in-store retailtainment to superior sampling, PromoWorks is an expert at Serving Brands by Engaging Shoppers®. They are known for creating brand events with the highest levels of execution and ultimate sales.
And as parent company, CROSSMARK delivers this value to all of our partners, including:
- In-Store Sampling Engagement (Dry/Wet)
- Adult Beverage Sampling/Engagement Events
- Retailtainment Events
- Product Specialist Training
- Customized Branded Activations
- Digital In-Store Engagement
- Online Pick-Up Order Sampling
- Road Show Sampling/Engagement
ENHANCING THE SAM’S CLUB MEMBER EXPERIENCE
Sam’s Club members look for an experience while shopping in club. Whether it’s via delicious samples being handed out, engaging with our digital demo events or enjoying freshly squeezed orange juice, our dedicated team strives to enhance the excitement for members of all ages.
The Sam’s Club Events team works cross-functionally to execute the following:
- Core Sampling Events In-Club
- Adult Beverage Tastings
- Solution-Driven Partnership Events
- Digital Demos & Engagements
- Pop-Up Shop Events
- Fresh Production Events
- Post-Execution Reporting & Analytics
